Estajer & Mila Lead the Digitization of the Events Industry

Introduction:

Organizing an event in the Kingdom used to mean drowning in a whirlpool of phone calls, paperwork, and exhausting searches for reliable suppliers. Today, we are writing a new chapter titled "Saudi Tech."

In the heart of Riyadh, inspired by Vision 2030, a "New Wave" of startups has been born—companies that don't just offer services, but create a "lifestyle." Here, the "Estajer" platform, which changed the concept of access to assets, meets the "Mila Celebrations" app, which turns joy into a digital experience with the click of a button. This partnership is not just about signing contracts; it is a story of integrating "capability availability" with "organizational excellence" to provide a business model that simplifies our lives and supports the accelerating digital economy.

How will this partnership change the game? Here are the details:

1. Engineering the Digital "One-Stop-Shop"

Moving the client from being scattered among suppliers to absolute centralization.

- Ending Fragmentation: Instead of dealing with dozens of suppliers, "Mila" offers a unified planning interface, while "Estajer" acts as the backend engine pumping in the necessary equipment and assets.

- Seamless Experience: From idea to execution, everything is done via smart apps, reflecting the power of digital transformation in simplifying consumer life.

The partnership provides comprehensive event planning solutions, eliminating manual planning and combining decor, catering, and equipment rental services into one platform.

2. Estajer as the Logistical Backbone for Events

Enabling "Mila" to scale by relying on Estajer’s massive inventory.

- Unlimited Supply: Estajer offers Mila’s clients endless options for party supplies (chairs, lighting, audio) without Mila having to bear the burden of purchasing assets (CapEx).

- Instant Readiness: Ensuring equipment availability for both large and small events thanks to Estajer’s wide network of suppliers.

Estajer plays the role of the main provider for party supply rentals and assets, giving event organizers high flexibility in choosing setups without ownership restrictions.

3. Enhancing Quality of Life via Accessible Luxury

Making luxury events accessible to everyone through sharing economy technologies.

- Customization & Creativity: Clients can now design "dream-like" events by renting unique, distinctive pieces through "Estajer," and professionally coordinating them via "Mila."

- Unforgettable Experiences: Whether it’s a wedding or a corporate event, technology ensures a quality level rivaling international hotels but with a personal touch.

The alliance contributes to raising quality of life standards by providing luxury, personalized party coordination options, enriching the social and entertainment scene in major Saudi cities.

4. Empowering SMEs and Entrepreneurs

Supporting the business environment by opening new revenue channels for service providers.

- Platform for Growth: The partnership allows small service providers and suppliers on "Estajer" to reach a wider segment of customers through "Mila" projects.

- Supporting Innovators: This integration creates a fertile environment for Saudi entrepreneurs (like the founders of Mila and Estajer) to grow and compete in a multi-billion market.

The partnership supports the Startup and SME sector, providing an integrative work environment that increases income opportunities and supports local content.

5. Financial Intelligence and Flexible Payments

Smart payment solutions that fit the requirements of the modern era.

- Budget Control: Thanks to Estajer’s rental model, clients can get the best equipment for a fraction of the cost, while managing payments through Mila’s flexible solutions.

- Increasing Value: Spending the budget on the "experience" rather than "buying assets" raises the added value of every riyal spent.

Both platforms offer smart financial solutions, including payment flexibility and cost savings, making the organization of corporate events and private occasions more economically efficient.

6. Alignment with Vision 2030

A partnership born from the Vision to serve its goals.

- Digitizing the Economy: This alliance represents a practical application of the Vision’s goals to increase digital payments and rely on technical solutions.

- Supporting Tourism & Entertainment: By facilitating events, the two companies contribute to revitalizing the entertainment sector and attracting visitors, a cornerstone of the Vision.

The collaboration embodies the commitment of both companies to achieving Saudi Vision 2030 goals in digital transformation, economic diversification, and supporting the promising entertainment sector.

Conclusion:

The partnership between "Estajer" and "Mila" is more than just service integration; it is proof that the "New Wave" of Saudi companies is capable of innovating world-class solutions. By facilitating every detail, from renting a chair to documenting the moment, we are not just organizing events—we are building memories, supporting a promising economy, and participating passionately in the Kingdom’s journey toward the future.