Estajer Transforms Hajj Assets into Sustainable Investments

Introduction:

The Hajj season has always been one of the world's greatest logistical and human challenges, gathering millions of pilgrims in one time and place. However, behind the scenes, Hajj companies have faced a dilemma for decades: billions of Riyals worth of assets (tents, air conditioners, furniture, appliances) are used for a few days and then left in warehouses to deteriorate and lose value, creating massive "waste."

Today, within the halls of the Hajj Expo, we at "Estajer" decided to change this narrative. Through a strategic alliance with sector giants "Rehlat w Manafe" and "Seif-Eleslam," we are not just signing an agreement; we are launching a "New Tech Wave." We are turning these stagnant assets into a lifeline that provides services all year round, supporting sector sustainability and elevating the pilgrim's experience.

How will Estajer’s technology empower this vital sector? Here are the details:

1. From "Seasonal Assets" to "Year-Round Sustainability"

Solving the problem of equipment accumulation after the season ends.

- Continuous Operation: Instead of storing assets from "Rehlat w Manafe" and "Seif-Eleslam" for 11 months, the Estajer platform recirculates these assets (furniture, appliances, equipment) for rent in other sectors like events and conferences throughout the year.

- ROI: Transforming cost centers (storage and maintenance) into profit centers that generate continuous income for the companies.

The partnership contributes to environmental and financial sustainability by activating assets outside the Hajj season, reducing waste and supporting the principles of the sharing economy.

2. Reducing Financial and Operational Waste

- Spending Efficiency: Enabling Hajj companies to rent shortages via "Estajer" instead of expensive purchasing, turning huge Capital Expenses (CapEx) into smart Operating Expenses (OpEx).

- Inventory Management: Estajer provides a digital dashboard giving companies full visibility of their inventory, preventing unnecessary duplicate purchases.

The agreement aims to reduce waste in financial resources and raise operational efficiency for Tawafah companies and domestic pilgrims, aligning with government spending efficiency goals.

3. Automating Logistics

Goodbye to manual management of massive assets.

- Digital Transformation: Moving the management and rental processes of thousands of pieces of equipment from manual spreadsheets to the "Estajer" platform.

- Speed & Precision: Ensuring equipment (ACs, catering, transport) arrives at camps in the Holy Sites (Mina, Arafat) with extreme accuracy and on time.

Estajer supports the automation of Hajj logistics, which facilitates crowd and service management and reduces human error during peak times.

4. Infrastructure Readiness for Guests of Allah

Ensuring the highest standards of comfort and safety for the pilgrim.

- Quality & Reliability: Through partnerships with "Seif-Eleslam" and "Rehlat w Manafe," Estajer ensures the provision of modern, certified assets to serve pilgrims.

- Emergency Response: The platform's ability to provide instant replacements for any equipment that breaks down during the season, thanks to a huge supplier network.

The alliance contributes to raising the operational readiness of the Holy Sites, ensuring Hajj and Umrah services that befit the Kingdom's status and our partners' deep experience.

5. Heritage Meets Technical Innovation

A collaborative model combining the authenticity of the past with the technology of the future.

- Deep Experience: Relying on the expertise of "Hajj Companies" that have served over 10 million pilgrims, and merging it with Estajer's smart tracking and booking solutions.

- Sector Development: Helping traditional companies in the sector adopt modern business models that keep pace with global development.

This partnership represents a blend of deep Tawafah heritage and technical innovation, creating a model for the development of the religious tourism sector.

6. Supporting Vision 2030 Targets

Contributing to the goal of hosting 30 million Umrah performers.

- Flexible Infrastructure: Building a scalable asset base capable of accommodating the massive increase in pilgrim numbers without requiring huge government investments in fixed assets.

- Easing the Journey: Providing everything the pilgrim needs in terms of comfort and services through a smooth and interconnected supply chain.

Estajer plays a pivotal role as an infrastructure enabler, supporting Saudi Vision 2030 in expanding capacity and improving the visitor experience.

Conclusion:

Signing these agreements at the Hajj Expo is not just a commercial achievement; it is a national commitment. At "Estajer," we are proud to be the technical gear driving the asset wheels for the most prestigious Hajj companies ("Rehlat w Manafe" and "Seif-Eleslam").

We extend our sincere thanks and appreciation to the Ministry of Hajj and Umrah team for believing in our vision and their continuous support in empowering startups to contribute to this great honor. Together, we are building a smart, sustainable, and waste-free Hajj ecosystem worthy of the Guests of Allah.