Estajer & Zetta: Game Changers in the Device World

Introduction:

With the rapid economic growth in Saudi Arabia, the sharing economy is no longer just an option—it is a foundation for business growth and sustainability. From the heart of the "Biban" exhibition comes a strategic partnership between "Estajer," the premier destination for asset rental, and "Zetta Technologies," an innovator in the Device-as-a-Service sector.

This collaboration goes beyond traditional IT management. It offers smart solutions that help companies on their digital transformation journey, achieving Vision 2030 goals by maximizing resources and reducing financial waste.

6 Strategic Pillars Reshaping Tech Asset Management in the Kingdom

Here is how this alliance offers integrated solutions for the business sector (B2B) and supports the digital rental ecosystem:

1. The "Device-as-a-Service" (DaaS) Revolution

Moving companies from expensive purchasing to a flexible subscription model.

- Latest Tech: Zetta provides the newest laptops, smartphones, and tablets from global brands via the Estajer platform on annual or monthly subscriptions.

- Continuous Updates: Companies stay ahead technologically without paying huge sums to upgrade devices every two years.

The partnership offers advanced computer rental and DaaS solutions, removing buying and maintenance burdens for both startups and large corporations.

2. From Capital Expenses (CapEx) to Operating Expenses (OpEx)

Empowering companies to manage cash flow with financial intelligence.

- Freeing Up Cash: Instead of freezing capital in tech assets that lose value, companies can use that cash to invest in growth and expansion.

- Flexible Plans: Using Zetta’s flexible payment options (monthly/quarterly) through Estajer’s unified gateway makes financial planning easier.

This model supports financial asset management by turning fixed costs into flexible subscriptions—the core benefit of corporate equipment rental.

3. Automating Assets and Subscriptions

Using Estajer’s tech infrastructure to streamline Zetta’s operations.

- Unified Dashboard: Companies can manage subscription requests, track device status, and schedule updates or returns via the Estajer digital platform.

- Speed & Transparency: Eliminating paperwork and bureaucracy; everything is documented and signed digitally and instantly through "Nafath" contracts.

The partnership automates subscription processes, giving procurement and IT managers full visibility and control over their company's asset records.

4. Comprehensive Support & Business Continuity

Zetta provides the tech expertise; Estajer ensures a smooth experience.

- Post-Rental Services: The subscription includes maintenance, technical support, and even replacement devices in case of breakdown, ensuring work never stops.

- Remote Setup: Utilizing Zetta’s ability to set up devices for new employees remotely before delivery, increasing hiring efficiency.

It’s not just about renting a laptop; it’s a "peace of mind" package that guarantees maintenance and support for continuous productivity.

5. Enhancing Sustainability & The Circular Economy

A shared commitment to the environmental and economic goals of Vision 2030.

- Reducing E-Waste: The rental, refurbishment, and recycling model followed by Zetta reduces electronic waste.

- Optimal Use: Circulating devices among companies increases the efficiency of national resources instead of letting them pile up in warehouses.

This alliance is a perfect application of the Sharing Economy and Circular Economy, extending device lifespans and reducing environmental impact in line with Vision 2030.

6. Expansion & Access to the B2B Market

Opening new horizons for Saudi companies to access technology.

- One-Stop Shop: Companies can now find Zetta’s tech solutions within the "Estajer Market," making them easy to access alongside other rental services (office furniture, cars, equipment).

- Supporting Startups: Providing affordable tech packages for entrepreneurs who participated in Biban, helping them launch faster.

Estajer acts as a key growth channel for distributing tech rental services, making it easier for the Saudi business sector to adopt digital transformation quickly.

Conclusion:

The partnership between "Estajer" and "Zetta Technologies" is not just a commercial deal; it is a visionary alliance designed to empower Saudi companies to operate with unprecedented flexibility and efficiency. By combining the power of the sharing economy with the innovation of Device-as-a-Service, we are paving the way for a sustainable digital future—one where technology is accessible to all, and the focus is on achievement and growth, not the burdens of ownership and maintenance.